The plough is situated off the B660 in Bedford, it sits in the most glorious grounds, this beautiful building actually traces its roots back to Tudor times. Its low beams, intriguing layout and few windows exert a huge influence on the character of the pub. Original features, candlelight and open fires create an intensely warm atmosphere. It has that most sought-after, cocooning quality.
Design & Social were approached by the team at the Plough to redesign and build their new website. The primary objective was to bring their digital presence up to speed. They required a website that reflected their current food, drink and service offering.
The new website was developed to have a contemporary look and feel and appeal to their guests. It was key to improve the customer journey before they even visited the Plough. We added the capability for the guests to book tables online with the use of ResDiary and ability to view the service offerings before even stepping foot in the door. At the Plough they create new menus on a daily bases so it was key to enable them to change and upload these menus on a daily basis. This streamlined the whole dinning experience. Users can leave feedback / reviews on ResDiary which also enables The Plough to collect contact information so they can send out newsletters to their guests.
Table Booking System using ResDiary
Mailing list signup using ResDiary