The Essential One started with the idea of giving new mums and mums to be what they really needed and not what everyone else was trying to tell them they needed. They specialise in maternity clothes and the essentials for baby’s first year, with an ethos on 100% cotton, excellent customer service and the little details. They are a family owned business who are passionate about what they do, and they are growing at a significant rate.
The Brief
Before The Essential One became our client they had no presence on social media. We created and set up their social media profiles, including Twitter, Facebook, Instagram and Pinterest. For the last two and a half years we have been fully responsible for their online marketing strategy, community management and blogger outreach.
The Outcome
The Essential One’s social media is growing steadily, attracting loyal customers and influencing within the niche of pregnancy and parenting. We work with them on all aspects of their community management and content- creating high profile, specifically targeted content catered to their audience and reach. We also organise bespoke blogger outreach campaigns for them, targeting high profile bloggers and influencers on a regular basis, and also creating a new brand ambassador program. Their products have appeared in OK magazine and also been mentioned on social media by different celebrities. Over the past 12 months our social media campaigns have driven over 25,000 visits to their website.
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