Search engine optimisation

How important is it for your business to rank in Google and other search engines? To get more visitors? To get more sales?

What is Search engine optimisation?

Or SEO as it is more commonly known, is a process that helps your website appear higher up the search engine rankings such as Google or Bing. So when somebody searches for a product or service you will appear higher in search results.

Why do I want to appear higher in search engines?

Search engines are the most popular way that everyday Internet users will discover your business, it’s therefore imperative that your website appears as high as possible in the list.

Build quality

Search engines like websites to be built to meet certain criteria’s, the great news is that all of the websites that we build use the latest technologies and meet all these criteria’s, this helps your new website get off to a flying start. If your website has not been developed by us, don’t panic we will also give your website a health check and makes sure that it optimised for the search engines.

Quality content is key

The Criteria for search engines is constantly evolving with every update. With search engines like Google and Bing, content will always be king, they will always favour quality content which is relevant to your website. The solution is quite simple, regularly updating your website with original, natural and relevant content with help your SEO. We will look at your current content and improve your existing pages as well as creating new pages. We will look at page structure, content and Keywords to help your website be more effective.

Blogging

We live in a world driven by clicks, follows, likes and shares. We can create relevant blog posts on a specific topic, that provides useful information for your users. This helps provide fresh content for your site. We target a range of keywords that you may not target as high priority. We also have a network of high profile bloggers that we can connect with to help promote your brand.

Digital PR

Search engines such as Google love fast loading websites and as such it ranks more efficient websites higher. Making your website perform is absolutely vital in terms of search visibility. Improving / compressing code, image compression, server setup is one of the most important aspects of SEO.

On-Site Content

From tweeting ‘of the moment’ tweets, pinning essential images, that viral facebook post or regular blog posts that help your SEO, we manage and provide creative content across all social media channels including twitter, Facebook, pinterest, google plus and instagram. We can be your brand voice and help you talk to the people who matter most, your customers.

Page Performance

Search engines such as Google love fast loading websites and as such it ranks more efficient websites higher. Making your website perform is absolutely vital in terms of search visibility. Improving / compressing code, image compression, server setup is one of the most important aspects of SEO.

Meta Data

Inserting relevant Meta Data including Titles, Descriptions, and Keywords is one of the most important things you can do to help with SEO. Meta tags tells the search engine what the page is about, and they are the first impression and point of contact for all search engines.

If you would like to find out more about how we can help support your business

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Web Design + Social Media

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Oundle
Peterborough
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