Subaru are a leading car brand, specialising in vehicles that aren’t designed for the mass market. They are proud of the fact that their cars appeal to a different kind of person and family.
Subaru introduced the Subaru XV crossover vehicle to the UK market but wanted to raise brand awareness to a unique kind of consumer- active families who wanted something different from their car. They wanted to target a very small, top end sector of parent bloggers and Design & Social were drafted in to help create bespoke video creation, and social media coverage via the campaign #XVAdventure.
The campaign is still running, but so far Subaru have managed to raise awareness of the XV and increase their presence on social media, specifically to a family audience who may not have been aware of them before. The videos we have created, along with social media content are being used on the Subaru UK homepage.
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